Most companies have:
Yet:
A closed forum for senior leaders who want to answer one question: Which marketing decisions actually drive growth and which don’t?
We explore how leading organizations are:
Run marketing like a continuous system
Embedding AI & Agents into daily workflows (not just pilots)
Driving measurable ROI at scale
Executive audience only
Curated group of up to 50 participants
No vendor pitches
Real use case deep dives
Interactive discussions
👉 Final lineup announced shortly
- Most companies track more data than ever — yet decision quality often remains unchanged
- More dashboards do not automatically create better decisions
- AI can accelerate analysis — but it cannot replace judgment
- The missing link: turning information into evidence-based action
-> Setting the stage: why marketing must evolve from reporting and campaigns to systematic decision-making.
Speaker:
Most marketing teams have more data than ever — yet many strategic decisions are still based on assumptions..
- Why attribution often tells only part of the story
- Which metrics actually predict business outcomes
- How to separate signal from noise in marketing data
- Real examples of decisions that changed budget allocation and results
- Building a marketing organization that learns instead of reports
-> Practical lessons from combining engineering thinking, data and marketing leadership to improve decision quality.
Speaker:
- How AI, experimentation, and data analytics are changing business decision-making
- Why many AI and A/B testing initiatives fail to create measurable impact
- How companies can build real data-driven experimentation systems
- The role of LLMs and behavioral analytics in understanding customer decisions
-> Most companies talk about AI transformation — very few can actually measure business impact.
Speaker:
- Why pricing is often the most powerful profit lever
- The hidden cost of underpricing
- Measuring willingness-to-pay instead of guessing
- How leading companies use pricing experiments to drive growth
- When a 1% price change matters more than a 10% marketing budget increase
-> Practical examples showing why pricing decisions often create more value than campaign optimization.
Speaker:
- Why marketing teams are structured around channels instead of business decisions
- Building a practical experiment pipeline that drives learning
- Creating a decision cadence for budget allocation and prioritization
- Which metrics belong in executive reviews—and which don't
- A practical 90-day roadmap any marketing organization can implement
-> A step-by-step framework for turning marketing into a decision system that continuously improves performance.
Speaker:
- Who Will Win — Data scientists or traditional marketers?
- Will marketing become a data science discipline?
- How must organizations evolve to stay competitive?
- What capabilities will define future CMOs?
-> Linking technology, organization, and leadership
Panelists:
Continue the discussion in a relaxed setting with fellow senior marketing leaders.
- Curated peer group
- High-quality exchange
- Premium catering
-> No mass networking — focused conversations at eye level
Marketing is becoming one of the most leveraged functions in the enterprise.
Those who :
👉 will outperform competitors significantly
Those who don’t :
👉 will be reduced to cost centers
Executive Events for Technology & Business Leaders
