Marketing Engineering Summit 2026

Why Marketing Teams That Think Like Engineers Win — And Others Fall Behind

Executive Ticket : CHF 790 ( limited seats )

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Zurich

October 10, 2026

13:30–18:00 + Apéro

Marketing Is No Longer About Campaigns

Marketing is becoming a system.

Data pipelines instead of reports.
AI-driven decisions instead of intuition.
Automated execution instead of manual processes.

At the same time, pressure is increasing :

Budgets are scrutinized like never before
CFOs demand measurable impact
AI promises efficiency — but few know how to realize it

Most organizations are stuck between experiments and real transformation.

An Executive Forum — Not a Marketing Conference

This is a closed, high-level forum for senior marketing leaders who want to:

Turn marketing into a measurable growth engine
Use AI to reduce cost and increase impact
Build scalable systems — not campaigns

No vendor pitches.
No generic inspiration.

👉 Only real-world experience, practical insights, and peer exchange.

From Campaigns → Systems → Revenue

We explore how leading organizations are:

Engineering marketing like a production system

Embedding AI into daily workflows (not pilots)

Driving measurable ROI at scale

Designed for Senior Decision-Makers

Executive audience only (no junior roles)

Curated group of 20–40 participants

No vendor pitches

Real case deep dives

Interactive discussions

Optional outcome :

👉 Swiss Marketing Engineering Report 2026

What We Will Cover

Marketing as a System Architecture

Data → Decision → Activation
Real-time marketing infrastructure
From fragmented tools to integrated systems

AI That Actually Delivers ROI

Where AI creates real impact today
What failed — and why
From experimentation to operations

Cost Efficiency & Resource Optimization

Doing more with less
Automating repetitive workflows
Optimizing CAC and media efficiency

Proving Marketing Impact to the Board

Attribution vs incrementality
Linking marketing to revenue & EBIT
What CFOs actually accept

Organization & Leadership

Marketing × Data × IT convergence
Building internal capabilities
Leading transformation

Audience

Chief Marketing Officers (CMOs)
Heads of Marketing
VP Growth / Revenue Leaders
Digital & Marketing Transformation Leads

From :

- Large enterprises
- Leading Swiss companies

Speakers & Contributors

We bring together :

Senior marketing leaders from large enterprises
Transformation leaders driving AI and data initiatives
Selected experts in marketing engineering, AI, and growth

👉 Final speaker lineup will be announced shortly.

Why This Matters Now

Marketing is becoming one of the most leveraged functions in the enterprise.

Those who :

build systems
use AI effectively
and prove impact

👉 will outperform competitors significantly

Those who don’t :

👉 will be reduced to cost centers

High-Quality Peer Exchange

Meet a curated group of senior marketing leaders.

No mass audience.

No noise.

👉 Focused, high-value conversations.

Participation

Executive Ticket : CHF 790

Includes :

Full program
Curated peer group
Networking apéro

Note :

Limited seats to ensure quality discussions.