Marketing Is No Longer About Campaigns

Marketing is becoming a system.

Data pipelines instead of reports.
AI-driven decisions instead of intuition.
Automated execution instead of manual processes.

At the same time, pressure is increasing :

Budgets are scrutinized like never before
CFOs demand measurable impact
AI promises efficiency — but few know how to realize it

Most organizations are stuck between experiments and real transformation.

An Executive Forum — Not a Marketing Conference

This is a closed, high-level forum for senior marketing leaders who want to:

Turn marketing into a measurable growth engine
Use AI to reduce cost and increase impact
Build scalable systems — not campaigns

No vendor pitches.
No generic inspiration.

👉 Only real-world experience, practical insights, and peer exchange.

From Campaigns → Systems → Revenue

We explore how leading organizations are:

Engineering marketing like a production system

Embedding AI into daily workflows (not pilots)

Driving measurable ROI at scale

Designed for Senior Decision-Makers

Executive audience only (no junior roles)

Curated group of 50 participants

No vendor pitches

Real case deep dives

Interactive discussions

Optional outcome :

👉 Swiss Marketing Engineering Report 2026

What We Will Cover

Marketing as a System Architecture

Data → Decision → Activation
Real-time marketing infrastructure
From fragmented tools to integrated systems

AI That Actually Delivers ROI

Where AI creates real impact today
What failed — and why
From experimentation to operations

Cost Efficiency & Resource Optimization

Doing more with less
Automating repetitive workflows
Optimizing CAC and media efficiency

Proving Marketing Impact to the Board

Attribution vs incrementality
Linking marketing to revenue & EBIT
What CFOs actually accept

Organization & Leadership

Marketing × Data × IT convergence
Building internal capabilities
Leading transformation

Audience

Chief Marketing Officers (CMOs)
Heads of Marketing
VP Growth / Revenue Leaders
Digital & Marketing Transformation Leads

From :

- Large enterprises
- Leading Swiss and European companies

Speakers & Contributors

We bring together :

Senior marketing leaders from large enterprises
Transformation leaders driving AI and data initiatives
Selected experts in marketing engineering, AI, and growth

👉 Final speaker lineup will be announced shortly.

Speakers

Co-Founder and CEO Nexoya

Marco Hochstrasser

Co-Founder & CEO of Nexoya, helping marketers make smarter decisions with AI. Entrepreneur, former Swisscom leader, and Cloud Foundry board member with expertise in Software Engineering, Cloud Architecture, and Program Management.

Founder and President High-Tech Connect

Ralf Haller

With 25+ years in high-tech, I’ve helped companies grow by combining data-driven marketing, strategic partnerships, and hands-on go-to-market execution. My journey from Silicon Valley to Switzerland spans roles in product marketing, business development, and leadership across AI, data engineering, legal tech, and IT infrastructure. I’ve built international teams, launched high-ROI campaigns, and focused on delivering measurable results and lasting market impact. With degrees in Electrical Engineering (KIT) and Data Science (MIT), plus executive education at INSEAD, I’m passionate about scaling AI-first platforms and driving technology adoption in Europe.

Why This Matters Now

Marketing is becoming one of the most leveraged functions in the enterprise.

Those who :

build systems
use AI effectively
and prove impact

👉 will outperform competitors significantly

Those who don’t :

👉 will be reduced to cost centers

High-Quality Peer Exchange

Meet a curated group of senior marketing leaders.

No mass audience.

No noise.

👉 Focused, high-value conversations.

Participation

Executive Ticket : CHF 790

Includes :

Full program
Curated peer group
Networking apéro

Note :

Limited seats to ensure quality discussions.

Marketing Engineering Summit 2026

Marketing Is Becoming an Engineering Discipline — Are You Ready?