Most companies have:
Yet:
-> Marketing is still run as campaigns — not as a decision system.
A closed forum for senior leaders who want to answer one question:
Which marketing decisions actually drive growth — and which don’t?
We explore how leading organizations are:
Engineering marketing like a production system
Embedding AI into daily workflows (not pilots)
Driving measurable ROI at scale
Executive audience only (no junior roles)
Curated group of 50 participants
No vendor pitches
Real case deep dives
Interactive discussions
Optional outcome :
👉 Swiss Marketing Engineering Report 2026
From:
- Swiss enterprises
- European market leaders
👉 Final lineup announced shortly
- Most companies track more data than ever — yet decisions don’t improve
- AI ≠ better decisions
- Europe’s execution gap
-> Setting the stage: marketing is shifting from intuition to systems
Marketing is still run as a campaign machine — not a decision system.
- RFM (Recency, Frequency, Monetary) as a powerful starting point
- Why heuristics reach their limits
- How predictive models outperform rules
- Same data — dramatically different results
-> We show how leading companies use segmentation, CLV and models to improve outcomes — not just reporting.
Speaker:
- What works in practice, what fails, and why A/B testing is often done wrong
- Why most companies fake experimentation
- How to build a real test system
-> Most companies talk about testing — very few actually run meaningful experiments.
Speaker:
- Willingness-to-pay
- Pricing experiments
- Why most companies underprice
-> We show why pricing decisions often have more impact than marketing spend.
Speaker:
- Most marketing teams are structured around channels — not decisions
- Experiment pipeline
- Decision cadence
- What to implement in 90 days
-> Most marketing teams are structured around channels — not decisions.
Speaker:
- Who Will Win — Data scientists or traditional marketers?
- Will marketing become a data science discipline?
- How must organizations evolve to stay competitive?
- What capabilities will define future CMOs?
-> Linking technology, organization, and leadership
Panelists:
Continue the discussion in a relaxed setting with fellow senior marketing leaders.
- Curated peer group
- High-quality exchange
- Premium catering
-> No mass networking — focused conversations at eye level
Marketing is becoming one of the most leveraged functions in the enterprise.
Those who :
👉 will outperform competitors significantly
Those who don’t :
👉 will be reduced to cost centers
Executive Events for Technology & Business Leaders
